New Restaurant Openings Percentage Breakdowns

Reports are produced weekly in each region 49 weeks per year. All leads are sourced, entered and verified by our U.S. research team.

Breakdown percentages,

100% – Addresses are fixed and corrected to CASS certified status.

100% – Call attempted whether it be a neighbor, location or corporate/regional office.

100% – Call to Directory Assistance for new phone numbers.

10%  – Phones unavailable because the location is too pre-opening.

100%  – Googled for a website, reviewed for a facebook page and a yelp listing.

50%  – Contact name.

90%  – Contact telephone numbers.

80%  – Confirmed and interviewed, whether it be a manager, owner, or corporate.

80%  – Confirmed and interviewed directly with a manager, owner or corporate.

85%  – Independent operators of restaurants.

62%  – Square footage or number of seats. 61% – Restaurant independent.

32% – Restaurant multi-units

7%   – Bar independents

5%   – Café/Coffee Houses

9%   – Pizza locations

8%   – Mexican locations

9%   – Asian locations

2%   – Hotel Independents

2%   – Bakery/Pastry shop

1%   – Amusement

5%   – Ice Cream/Yogurt

.2%  – Health & nutrition

Timing-

78% of current weekly list is pre-opening from one to six months. 22% of current weekly list has been in operation from one day to two weeks.