Reports are produced weekly in each region 49 weeks per year. All leads are sourced, entered and verified by our U.S. research team.
Breakdown percentages,
100% – Addresses are fixed and corrected to CASS certified status.
100% – Call attempted whether it be a neighbor, location or corporate/regional office.
100% – Call to Directory Assistance for new phone numbers.
10% – Phones unavailable because the location is too pre-opening.
100% – Googled for a website, reviewed for a facebook page and a yelp listing.
50% – Contact name.
90% – Contact telephone numbers.
80% – Confirmed and interviewed, whether it be a manager, owner, or corporate.
80% – Confirmed and interviewed directly with a manager, owner or corporate.
85% – Independent operators of restaurants.
62% – Square footage or number of seats. 61% – Restaurant independent.
32% – Restaurant multi-units
7% – Bar independents
5% – Café/Coffee Houses
9% – Pizza locations
8% – Mexican locations
9% – Asian locations
2% – Hotel Independents
2% – Bakery/Pastry shop
1% – Amusement
5% – Ice Cream/Yogurt
.2% – Health & nutrition
Timing-
78% of current weekly list is pre-opening from one to six months. 22% of current weekly list has been in operation from one day to two weeks.